I hate it! It is sheer pennance to be eating this. So you may ask why I have Allbran Apricot Bites in the cupboard and why I am eating them now! Careless shopping is the answer - I thought they were like the Raisin Wheats (which are quite sweet and make for a reasonable breakfast) but no - these are ghastly. If I were a more organised shoppoer I would have ensured that I had a choice of breakfast cereals but the shelf (which normally displays a choice of at least half a dozen brands) now on...